Here at Waldium, our mission has always been to provide the best platform for content creators to build, host, and manage their blogs. Today, we’re excited to announce a new feature that positions your content for the future of information discovery: every Waldium site now comes with its own MCP endpoints.
This means your blog is no longer just a destination on the web; it’s a data source that can be directly accessed and understood by AI assistants like Claude and ChatGPT. We’re making your content AI-native, and in this post, we’ll explain why we built this and how we built the infrastructure to deliver it at scale with the help of our partners at Vercel.
Why Your Blog Needs to be AI-Accessible
For years, SEO has been the primary way to make content discoverable. But now, millions of people are now turning to conversational AI assistants to find information, get answers, and even perform research. For your content to remain relevant, it needs to be accessible within these new platforms.
MCP is an open standard that allows AI models to securely connect to external data sources and tools [1]. By providing MCP endpoints for your blog, we are essentially giving AI assistants a key to your content library. They can search your articles, synthesize information, and provide sourced answers to user queries, driving a new form of traffic and engagement directly to your work.
Imagine a developer asking their AI assistant, "How do I implement authentication in Next.js?" If you’ve written a great article on the topic, the AI can now find it, understand it, and cite it in its answer, directly crediting your blog. This is the future of content distribution, and we’ve made it available to every Waldium user, automatically.
The Technical Challenge: MCP for Everyone
Our vision was simple: provide every Waldium customer with their own dedicated MCP endpoints on their custom domain. This includes a /mcp endpoint for search tools and a /mcp/install page for easy integration.
Building a multi-tenant platform that could serve hundreds (and eventually thousands) of unique MCP servers, each on a custom domain with its own SSL certificate, would traditionally be a monumental task. It would require:
- A separate, managed server for each customer.
- A complex system for provisioning and renewing SSL certificates at scale.
- An intricate routing layer to ensure AI queries reached the correct customer’s content.
How We Built It: A Multi-Tenant Architecture on Vercel
To solve this challenge, we turned to Vercel Platforms. Vercel’s infrastructure is purpose-built for multi-tenant applications, allowing us to build a sophisticated, scalable system with a surprisingly simple architecture [2].
We created a single Next.js application that serves every Waldium customer site. When a request comes in, whether from a web browser or an AI assistant, our application uses Vercel’s Middleware to identify the domain and dynamically serve the correct content and MCP endpoints. This means we can onboard a new customer, connect their custom domain, and provide them with live MCP endpoints in minutes.
Here are the key Vercel features that made this possible:
- The Vercel Domains API: We use the Domains API to programmatically manage all customer domains. When you add your domain to Waldium, our system automatically configures the DNS and provisions it on the Vercel platform [3].
- Automatic SSL Certificates: Vercel handles the issuance and renewal of SSL certificates for every single custom domain. This is a massive operational win, ensuring all MCP communication is secure without any manual effort from our team.
- Global Edge Network: AI queries need to be fast. Vercel’s Edge Network caches our content and serves MCP responses from a location close to the user, resulting in average response times of under 50 milliseconds. This ensures a fluid, real-time experience for AI interactions.
*"To make every blog on our platform AI-native, we needed an infrastructure partner that could handle multi-tenancy, custom domains, and global performance at scale. Vercel Platforms was the clear choice. It allowed us to focus on building the best AI CMS on the market, knowing the infrastructure was not just handled, but optimized for performance and scale." *
- Amrutha Gujjar, CEO of Waldium
What This Means for You
With MCP endpoints now live for your Waldium site, you are officially at the forefront of the AI content revolution. Here’s what you get, with zero configuration required:
- A New Distribution Channel: Your content is now discoverable by millions of users through AI assistants.
- Enhanced Credibility: When an AI sources an answer from your blog, it builds trust and positions you as an authority in your field.
- Future-Proofed Content: You are prepared for a future where AI is the primary gateway to information.
- Branded Endpoints: Your MCP endpoints are served from your own custom domain, maintaining your brand identity.
We believe the future of the web is one where content and AI work hand-in-hand. With this new feature, we are taking a major step toward that future, and we are thrilled to have you on this journey with us.
Ready to make your content AI-accessible? Sign up for Waldium today and get your own AI-native blog in minutes.
References
[1] Model Context Protocol Official Site
